After many years in the liquor trade, we noticed that suppliers did not concentrate on independent liquor stores or give the independents the necessary time and attention which they deserved and that there were major supplier price differences in the market
Overland Liquor has been in the franchising business for over 14 years. Liquor Zone was introduced soon after, mainly supporting existing grocery stores to include a liquor division – creating a one stop shopping experience for retailers. Spot-On Liquors also forms part of this Group and is the youngest of our banner stores.
It has always been the interest of Overland to ensure that we are represented in all provinces. Over the years, independent liquor stores have joined our family, benefiting from our experience of bulk buying power, products and services, thus creating a national footprint for all Overland Liquor stores.
Provide Support
Better Price
National Footprint
Employ over 2200 people nationwide
Ensuring full involvement
Franchising Association of South Africa